Matis Branding - Full-service design studio working in the fields of brand identity and visual communication.
Brand focused. Passion driven. Design-led
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Pixweld Branding / Identity Design

Background

Background

Pixweld is 3D visualization studio based in Lithuania. Run by two brothers who share the same passion for architecture and interior design. Pixweld aims to redefine what beauty is by delivering pixel perfect evoking results that are more works of art then a just a pretty looking images.

Inspiration

Inspiration

Spending time with Antanas, founder of Pixweld we was inspired by his intentions and point of view towards the world. After seeking his inspirations we defined a deck to go along with his ideas. Inspiration comes from perfection, details and noise. What Pixweld does is that welds one pixel at the time to produce a works of art for their clients. That what inspired us to create a whole brand identity surrounded by perfection and connectivity.

Approach

Approach

In designing new Pixweld identity we set ourselves to show company values in a simple yet memorable and structural way. An identity that can expand and grow when it’s needed without loosing core image of the brand itself. With Pixweld it’s all about perfection and evoking results.

Siganture Pattern

Siganture Pattern

Our signature pattern is designed as a backbone of the brand. It holds and frames best understanding of perfection and structure. Flowing along with wordmark / identity concept Pixweld pattern highlights it’s own character.

Pattern Structure

Pattern Structure

We transformed two dimensional pixel into three dimensional pattern. The goal was to highlight and idea of pixel/block, but to evoke a sense of depth, dimension without loosing weld / connection aspect. The result is unique backbone pattern that flows along with concept.

Primary Colors

Primary Colors

Our primary colors are named after eerie black and ash white. Two main colors represent inseparable aspect of Pixweld, colors that speaks simplicity. With such an approach on colors allowed us to highlight more of the content and keep ourselves simple yet memorable.

Accent Colors

Accent Colors

Our accent colors maintains integrity of our primary colors. Color tones extended of our primary colors allows us to maintain a minimal and athletic appeal while core accent color is Egg Shell we highlight a natural appel.

Brand Extension

Brand Extension

Pixweld also offers to it’s clients brand new service called Pixweld VR. Is an extension of a brand that allows customers / viewers immerse themselves and walk through digital renders virtually

Print Identity

Print Identity

A new corporate identity speaks of minimalism and quality. Using only highest quality materials such as PlikeTM paper, paints we manage to deliver the brand promise through it’s new identity. We use two tone setup to establish clarity and techniques such as letterpress and emboss to give a sense of dimension to the real world, in other words ‘To feel an experience’.

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