Matis Branding - Full-service design studio working in the fields of brand identity and visual communication.
Brand focused. Passion driven. Design-led
Background

Korner Branding / Identity Design

Background

Background

We started to work on Korner Safe because we find a gap that we could fill and create overall a better product experience. They key point was to align ourselves with the product itself and transform current identity into unique expression for safety. This basic identity presentation will show a clear and modern look of what Korner Safe could be to create a stronger reflection in home security.

Approach & Strategy

Approach & Strategy

We started to work on Korner Safe because we find a gap that we could fill and create overall a better product experience. They key point was to align ourselves with the product itself and transform current identity into unique expression for safety. This basic identity presentation will show a clear and modern look of what Korner Safe could be to create a stronger reflection in home security.

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Primary Colors

Primary Colors

Our primary colors are named Korner Blue, Slate Grey & Flash White. With our carefully hand selected colors we aimed to present Korner identity in a safe and trusted way. Azure blue evokes stability trustworthy while Slate grey creates a sense of maturity towards the product and last but not least Powder white is a color for cosy living and clearness.

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Brand Guidelines

Brand Guidelines

We created Korner brand guidelines as a reference the outward communication and design of the brand. It introduces the identity and explains guiding principles for using elements of the brand. The way Korner looks is a reflection of who they are. Korner Identity is more then a standalone wordmark  - it's a rich systems that aims to balance the technology and safety.

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